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DAKS | Belvedere Lifestyle Content
Client
DAKS London
Role
Creative Direction | Art Direction | Content Creation
Project type
Lifestyle Content Creation
Date
SS26
Location
Frinon-on-Sea
To complement DAKS' campaign photography, I developed a lifestyle-led content concept centred around the Belvedere knitwear collection. The aim was to create relaxed, editorial imagery that showcased the collection in a natural coastal setting while maintaining the brand's premium aesthetic. The content was designed for use across DAKS' website, email marketing and social media channels.
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