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JOURNAL
Thoughts, places, projects and the stories behind the work.
Beyond E-Commerce: Building the DAKS AW26 Visual Story
Looking beyond the traditional e-commerce shoot to create a wider visual story capturing product, details and lifestyle imagery while showcasing key collaborations within the DAKS AW26 collection.
Sep 263 min read
House Check: A Travel Story
One shirt. Different places. A story told through travel.
A personal content project following the DAKS House Check shirt from city streets to Mediterranean sunshine, exploring how one recognisable piece can take on a different character wherever it goes.
Sep 181 min read
The Details Tell the Story
I've always believed the details tell the story. Long before I worked in design, I found myself noticing the things other people often walked past. The way morning light falls across a table. Beautiful packaging arriving through the letterbox. A perfectly designed menu. Fresh flowers on a café table. A favourite coffee shop tucked away on a quiet street. A well-made coat that somehow feels timeless. A notebook with pages waiting to be filled. Even something as simple as findi
Jul 292 min read
On Set: DAKS AW26
One of the things I love most about working in a creative industry is getting to see other talented people at work. I spent the day on set for the DAKS AW26 campaign shoot, this time very much on the client side — watching the team bring the campaign to life rather than being behind the creative direction myself. There is always something inspiring about being on a shoot. The location, the lighting, the styling, the makeup, the tiny adjustments between shots and all the peopl
May 61 min read
Five hours in Folkestone and exactly what I needed.
We started with a slow breakfast at Little Rock by the sea, before wandering through Folkestone's colourful streets and independent shops, down towards the harbour and along the Harbour Arm. There was no real plan for the day. Just blue skies, good food, interesting little finds, a long walk along the seafront and coffee by the beach before heading home. Sometimes the simplest days are the ones that reset you the most. First stop, Little Rock. Right on the seafront, we stoppe
Apr 141 min read
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