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DAKS × Mr Slowboy × Globe-Trotter
Client
DAKS London
Role
Art Direction | Campaign Development | Digital Design
Project type
Luxury Brand Collaboration
Date
2025
Location
Globe-Trotter Factory
Deliverables
Art Direction
Ecommerce Shoot
Lifestyle Photography Direction
DAKS in Motion Film
Digital Campaign Assets
Email Marketing
Social Media Rollout
Credits
Creative Direction, Art Direction & Digital Campaign Design
Sam Palmer
Videography
Pedro
Photography
XXX
Styling
XXX
To support the collaboration between DAKS, Mr Slowboy and Globe-Trotter, I developed the digital campaign assets, art directed the ecommerce and lifestyle photography, and art directed the accompanying DAKS in Motion film. Filmed at the Globe-Trotter factory, the film combined heritage craftsmanship with a nostalgic travel narrative, featuring Mr Slowboy and a vintage jazz-inspired soundtrack to bring the collaboration to life across DAKS' digital channels.
