DAKS | House Check Lifestyle Content

Created as part of an ongoing exploration of content creation for DAKS, this project takes the brand’s iconic House Check beyond the traditional campaign setting and into a Mediterranean travel story.

Shot on location in Marseille, I developed the concept around the House Check shirt as the traveller, capturing the product naturally within the colours, textures and atmosphere of the city. The aim was to create lifestyle-led imagery that feels authentic and spontaneous while remaining recognisably DAKS.

I developed the concept and created the content from art direction through to final imagery, with assets designed for use across social, digital and editorial channels.